THE MISSION

Our mission for this brand is to keep the Vietnamese spirit alive for generations to come. We want to make it fashionable to have “VIETNAM” and “SAIGON” branded on clothing. We are so quick to wear a shirt that has “Paris” or “New York” or “London” printed on it when those places have no representation to who we are. Our goal is to put our country on the same tier along side those cities in fashion. Saigon was once labeled the “Pearl of Asia” because of how advanced and rich the culture was. We want to keep that energy of Vietnamese greatness alive forever. 

THE PRODUCTION

Of course, all of our garments are made in Vietnam. That is our #1 priority. Our shirts are made in a factory in Da Nang that is owned and run by relatives. Our sweaters and hats are made in Saigon. We choose premium quality fabrics for our pieces and you can definitely feel the difference when you wear it. Our shirts and sweaters are 100% cotton, we will never use polyester blends to ensure our garments last a long time. Polyester is made from plastic, which is not a sustainable material, and it is extremely susceptible to pilling, which causes the garment to break down much faster than 100% cotton pieces.